In an increasingly customer-centric world, the success of your supply chain is measured by how well it serves your customers. Despite the emphasis on cost reduction, consumer behavior plays a crucial role in driving supply chain decisions. Companies must focus on delivering exceptional customer experiences, which means being able to quickly adapt to their needs and preferences. Enlighten Supply Chain helps organizations shift their focus from purely cost-based decisions to a customer-driven approach, ensuring that your supply chain remains flexible and responsive to changing market demands.
The Consumer’s Role in Shaping Supply Chain Strategies
